Scrolling through Instagram I’ve noticed that most influencers fall into one or more of 7 categories which I’ve identified below. Personally, I’m not sure whether I see myself as an influencer as it’s always been a hobby for me and a creative outlet but it’s a path I wouldn’t mind going down.
Disclaimer: This is by no means a dig at any influencers and it just a tongue in cheek bit of fun without any intent to cause offence.
The Hot girl summer/any other season Honey
She’s most likely to be seen posing in lingerie or a bikini, even making you consider putting down the snacks, she makes anything look fire and may or may not have a side hustle on a more risque platform. (no judgement here)
The Gym Bunny
She’s a gym selfie queen, embodies strength, lives in athleisurewear and posts about her lifting gains whilst looking like a sculpted goddess. You secretly wish you had the motivation and dedication to even do half of what she does but the pull of junk food and relaxation is too strong
The MLM Madam
Sometimes it starts off innocently enough with a DM complimenting your posts or asking whether you’d recommend a particular place you’ve posted about but it’s not long before they say things like ‘you’d be so great at what I do’ or ‘have you thought about earning money from your phone?’ I wish you all the best but please just leave me be to post the content I choose to that aligns with my interests without alienating my followers by suddenly changing direction
The Trend Follower
She’ll jump on whatever content trends are current but will usually add her own twist. She usually has quite a large following and doesn’t always take herself to seriously. I jump on trends myself at times too as those types of posts can perform well and it can provide ideas for content when inspo is thin on the ground
The Cookie Cutter Macro Influencer
She’s nailed understated elegance, can often be seen outside expensive houses in affluent areas of London, sat outside a bougie cafe or abroad in exotic or glamorous locations. Her outfit, hair, make-up and poses are always on point and immaculate, she has a huge following and she seems to live a dream life. This is the influencer I secretly want to be
The Promote Everything Girlie
She’s likely to be fairly new to creating content and wants to grow and work with as many brands as possible, even if one of them is selling coffee that acts like a laxative. She’s finding her way around the influencer sphere and will eventually find her niche.
The Girl Next Door
This is the type of influencer I identify with the most. She’s honest, down to earth and shares when things aren’t going so well, along with the highlights. She usually wears affordable clothes but may have the odd luxury accessory. Her niche may be fashion, food, beauty or lifestyle and she occasionally collaborates with brands but regularly posts things she’s bought herself. This is the category of influencer that most of the creators I follow fit into and I find you get the most engagement from a girl next door type.
Who do you most relate to and are there any other types of Influencer you can think of?
Chelsey Prentice 